ABOUT

Simon is an accomplished designer with a diverse background in creativity and technical expertise. Originally from South Korea and raised in New York, he holds a Bachelor of Fine Arts degree from the renowned School of Visual Arts and a Master of Industrial Design from Pratt Institute. Now based in Los Angeles, Simon focuses on creating innovative consumer products. His exceptional design talents have earned him numerous prestigious awards, including the iF Design Award, German Design Awards, and IDEA Award. With 18 years of experience, Simon has collaborated with global industry leaders and startups across various industries and product categories. His passion for design and commitment to excellence drive him to create exceptional product solutions that merge form and function seamlessly.

Design-Awards-Logo.jpg
 

DESIGN PHILOSOPHY

Simon believes that industrial design goes beyond aesthetics and should prioritize purpose and customer needs. He creates products that anticipate future requirements and meet immediate demands. Simon's design philosophy embraces universal design, making products practical, innovative, and accessible to diverse users. He focuses on usability, ergonomics, and user experience to ensure functionality and intuitive design. By prioritizing customer-focused features and future-proof design, Simon takes a holistic approach to industrial design. He aims to create products that provide meaningful solutions and enhance users' lives, making a positive impact through practical innovation and universal design principles.

 
 

SPECIALTIES

  • CUSTOMER INSIGHT: Gain deep understanding of customers through comprehensive market analysis, qualitative research, and studying consumer lifestyles.

  • STRATEGIC DESIGN: Develop design strategies to address pain points and enhance the overall development process.

  • INNOVATION: Generate groundbreaking ideas and establish a competitive advantage through continuous product innovation.

  • PRODUCT DEVELOPMENT: Collaborate closely with engineers and manufacturers to ensure designs are optimized for manufacturing (DFM) and meet logical requirements.

  • CROSS-FUNCTIONAL EXPERTISE: Proficient in CMF design, packaging design, instruction manual design, sculpting, hard goods design, and soft goods design.

  • TREND FORECASTING: Provide valuable insights into emerging trends and offer material solutions that have a meaningful impact on our world.

  • BRAND DIFFERENTIATION: Create distinctive design languages, ergonomic solutions, and intuitive functionality to set brands apart from the competition.

  • COLLABORATIVE APPROACH: Effectively collaborate with cross-functional teams and stakeholders within corporate or team environments to drive successful outcomes.